Xiaomi Leads India's Wearable Market with Over A Million Shipments in Q2: IDC

Xiaomi led the Indian wearables market with a 46 per cent share and 31 per cent quarter-over-quarter (QoQ) growth as shipments crossed the one one thousand thousand mark in the second quarter of 2018, International Data Corporation (IDC) said on Thursday.

The Indian wearables market place witnessed an impressive growth of 66 per cent year-over-year (YOY) — making it the biggest quarter for the wearables category in the country. GOQii was second with a 74 per cent annual growth in shipments. Titan with its Fastrack's Reflex range saw a 56 per cent sequential increase in its overall shipments and maintained its third position.

Xiaomi Leads India's Wearable Market with Over A Million Shipments in Q2: IDC However, Titan's shipments saw a 45 per cent decline in its annual growth every bit it channelised its inventory earlier launching new devices in the marketplace. "Later a relatively wearisome 2017, the market looks like finding its footing in 2018. Companies have increased their marketing spend, exploring alternate channels to sell their devices, and updating their platforms to increase the gamification and maximize the user engagement," said Jaipal Singh, Acquaintance Research Manager, Customer Devices, IDC India.

Xiaomi's share, nevertheless, reduced marginally from the previous quarter. The brand has now diversified into retail channel past selling its devices from its preferred partner stores, selective big format retail stores, and its sectional retail stores in the country, said IDC.

Wristbands deemed for almost xc per cent of the shipments during the quarter as watches with wearable calculating too grew 34 per cent sequentially on the dorsum of new launches and affordable finance schemes. Fitbit replaced Fossil as the quaternary largest wearables company as its shipments got quadrupled as compared to the previous quarter. Lenovo was able to secure the fifth position after three quarters.